Archive for November, 2010

The Smartest Way To Use PPC Advertising

Sunday, November 14th, 2010

Any IM marketer will tell you they’ve heard of PPC advertising, and even for those who “do it,” they’ll probably tell you they don’t know everything about it. PPC advertising very easily, quickly, and understandably enters the minds of marketers when they’re thinking of new methods to make money. This form of advertising is possibly the most mysterious and feared among those who have never used it.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. Many marketers wonder if it’s a good choice for them. How do you think you can succeed with PPC while others have failed so miserably? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

You can test your SEO efforts with PPC advertising. What you’ll do is use PPC to verify keywords and phrases for viability in your chosen market. The idea is relatively easy – the phrases that result in success with PPC you’ll be able to use with success in other areas of your business and marketing. Poorly converting PPC keywords or phrases would be be avoided in other areas such as SEO or other marketing methods.

When you put together the advertisements for your various campaigns, remember to include the plural versions of words. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Always check your campaign keywords and ad copy to make sure you’re using your words in the right way, the correct form and usage. Stay away from inappropriate plural forms of words – be sure to check. Doing that will get people to look at your advertisements but they will be looking at them and wonder about you. They will not click on ads that are poorly worded or that purposely use the wrong forms of the words.

There is no question that you must do proper and thorough research for the keywords you want to use, as well as on your niche market. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. If your research is lacking then you most likely will waste your money because your ads could be targeting the wrong searchers, or market. You can do cross-market promotions with your product with PPC, but it’s best to stick to your primary market until you’re comfortable with the process. So listen to the voice of experience and do your research very well!

Finding success with PPC does not have to be difficult. Just remember it takes time and effort to make a profitable PPC campaign. Avoid rushing in to start advertising. That’s usually a recipe for losing money. If you learn, remember what you’ve read here, and put it into action you can do very well. You can do this if you set your mind on your goals. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Simple Ways to Make Money Online

Friday, November 5th, 2010

Making lots of money online sounds like a great lifestyle, doesn’t it? You must have this goal or you wouldn’t even be interested in internet marketing. Many people start out, however, not really knowing how to get off the ground with their online business. In fact, you do need an actual system of some kind, not merely a desire to make money. You can choose among many methods to profit online, even if this is an entirely new concept for you. You can use these tips to start making money on the internet very soon.

Consider your interests, hobbies and experience: is there something you are very good at or have lots of information about? You can take what you know about this subject and turn it into a profitable information product, creating a video course, e-book or mp3 download. Selling a product is simpler if you have a website of your own, but it’s also possible to get other people to do the selling for you. Some marketers prefer to let affiliates sell their products, as it means you don’t have to have your own website or do any direct selling yourself. Of course, creating a website around this knowledge opens up quite a few money making doors as well!

Thinking of good domain names, buying and then selling them can also be a great business. Do you have great ideas for domain names? If you come up with a good domain name, all you have to do is register it (assuming it hasn’t already been taken); then you can immediately look for a buyer. If you have the right domain name, you can sometimes make a surprising profit from it. This is a good example of a business model that you don’t need your own website for. There are sites that specialize in buying and selling domain names. Finding these websites could be as easy as surfing through a few forums to get some ideas. Flipping names is easy, cheap and can be done in your spare time.

Are you really good at things like marketing and product development? You might consider becoming a marketing consultant or coach for people who need support in their own lives or businesses. If you can help someone in any area of their life that is important to them, they will be glad to pay you to mentor them. Consulting is something you can do in person as well as online, and many people earn six figure incomes doing this. If you were a whiz at marketing in your offline job, you’ll be great at marketing your services online as well.

Internet marketing can be done by just about anybody. There are millions of people online every day, and many of them have needs and wants that they are willing to pay for. All it takes to make a go of internet marketing is some creativity and some hard work.

Keep at it and one day you can have an online business that mostly runs itself, with people sending you money while you can spend your time however you want. Don’t be afraid to try a few different money making methods to figure out what works for you and what does not. Just keep your goals in mind, and you will one day reach them!

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