Posts Tagged ‘ppc marketing’

The Smartest Way To Use PPC Advertising

Sunday, November 14th, 2010

Any IM marketer will tell you they’ve heard of PPC advertising, and even for those who “do it,” they’ll probably tell you they don’t know everything about it. PPC advertising very easily, quickly, and understandably enters the minds of marketers when they’re thinking of new methods to make money. This form of advertising is possibly the most mysterious and feared among those who have never used it.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. Many marketers wonder if it’s a good choice for them. How do you think you can succeed with PPC while others have failed so miserably? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

You can test your SEO efforts with PPC advertising. What you’ll do is use PPC to verify keywords and phrases for viability in your chosen market. The idea is relatively easy – the phrases that result in success with PPC you’ll be able to use with success in other areas of your business and marketing. Poorly converting PPC keywords or phrases would be be avoided in other areas such as SEO or other marketing methods.

When you put together the advertisements for your various campaigns, remember to include the plural versions of words. Perhaps many PPC advertisers don’t think to use the plural forms for their keywords, and they sometimes can be just as profitable as the singular versions. Always check your campaign keywords and ad copy to make sure you’re using your words in the right way, the correct form and usage. Stay away from inappropriate plural forms of words – be sure to check. Doing that will get people to look at your advertisements but they will be looking at them and wonder about you. They will not click on ads that are poorly worded or that purposely use the wrong forms of the words.

There is no question that you must do proper and thorough research for the keywords you want to use, as well as on your niche market. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. If your research is lacking then you most likely will waste your money because your ads could be targeting the wrong searchers, or market. You can do cross-market promotions with your product with PPC, but it’s best to stick to your primary market until you’re comfortable with the process. So listen to the voice of experience and do your research very well!

Finding success with PPC does not have to be difficult. Just remember it takes time and effort to make a profitable PPC campaign. Avoid rushing in to start advertising. That’s usually a recipe for losing money. If you learn, remember what you’ve read here, and put it into action you can do very well. You can do this if you set your mind on your goals. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

What Needs to Be Done In PPC Campaigns

Tuesday, October 12th, 2010

Any IM marketer will tell you they’ve heard of PPC advertising, and even for those who “do it,” they’ll probably tell you they don’t know everything about it. PPC advertising very easily, quickly, and understandably enters the minds of marketers when they’re thinking of new methods to make money. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? How can you find success with PPC even when others have failed? Here is how to approach pay per click advertising to ensure your marketing success.

You can test your SEO efforts with PPC advertising. Pay Per Click allows you to focus on certain keywords which will help you figure out which keywords work best in your niche market. So what you’ll want to do is take your successful PPC keywords and then just apply them to other marketing areas. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

It’s always a great idea to use the plural forms for your keywords because there are often differences with singular terms. The plural keywords often can be very good, profitable, to use; so be sure to check those and test them. For that matter, you also need to make sure to focus on the proper form of the word when you use it. Be sure to use the proper plural form. Doing that will get people to look at your advertisements but they will be looking at them and wonder about you. Poorly written, or formatted, ads will never be clicked on by the majority of people.

It should go without saying that you must research your niche and the keywords you want to use. You need to market to the people who are looking exactly for what you’re offering. The only way to do that is by doing proper research so your ads match the right searchers. Advertising in complimentary markets can be very successful—if you know what you are doing. So listen to the voice of experience and do your research very well!

Succeeding with PPC advertising doesn’t need to be painful. It does, however, take a lot of time and research to put together a successful campaign. You don’t want to rush into advertising. That’s usually a recipe for losing money. Thankfully, if you consider the tips contained in this article you should have an easier time of putting together a pay per click campaign that converts. You can accomplish whatever goals you desire, you just have to decide on it and put your mind to the tasks. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.